Sponsor/Advertiser Terms

Firearm Mentorship Network ("FMN") — https://firearmmentorshipnetwork.com

This agreement is between Firearm Mentorship Network ("FMN") and the business accepting these terms ("Sponsor").

1. Agreement

These Sponsor/Advertiser Terms ("Sponsor Terms") govern the purchase and display of advertising and sponsorships on the Firearm Mentorship Network platform (the "Platform"), including banner placements, sponsored listings, and use of the FMN Sponsor Portal. Each specific campaign or sponsorship is described in an order form, insertion order, or online sign-up in the Sponsor Portal (an "Order"). These Sponsor Terms, each Order, and the FMN Terms of Service (to the extent applicable to Platform use) form the agreement between Sponsor and FMN (the "Agreement"). If an Order conflicts with these Sponsor Terms, the Order controls only for that campaign.

2. Eligibility

Sponsors must be lawfully operating businesses or organizations, at least 18 years old (for individuals), and hold all licenses required for the products and services they advertise (for example, a Federal Firearms License for any firearm dealer advertising firearm sales). FMN may approve or decline any Sponsor or ad in its sole discretion.

3. Placements and the Sponsor Portal

3.1 Placements. Available placements may include homepage banners, professional directory and search results banners, training catalog and class page placements, professional profile sidebar placements, the Sponsors page, and footer recognition. Specifications (dimensions, file types, file size, alt text, click-through URL) are published in the Sponsor Portal.

3.2 Sponsor Portal. Sponsor may upload ad creative, logos, business descriptions, and landing URLs, and may view campaign analytics. Sponsor is responsible for the security of its Portal credentials and for all activity under its account.

3.3 Review and approval. All creative is subject to FMN review before going live and may be rejected, or removed at any time, for violation of the Ad Content Standards or for any reason FMN reasonably considers necessary. FMN will aim to review creative within 3 business days.

3.4 Positions and rotation. Each placement ("Spot") holds up to three (3) rotating banner positions ("Positions") unless FMN sets a different capacity for that Spot in the Sponsor Portal administration. A Sponsor that buys one Position shares the Spot in rotation with the other Positions on that Spot. Rotation is designed to give each active Position a roughly equal share of display, but FMN does not guarantee any specific order, frequency, share of voice, number of impressions, or result unless an Order expressly says otherwise. Rotation pauses automatically for users who request reduced motion or who pause it.

3.4A Exclusive Spots. A Sponsor may buy a Spot exclusively (all Positions on that Spot) only if no Position on that Spot has been sold to another Sponsor at the time of approval. While a Spot is held exclusively, only that Sponsor's creative appears on it. An exclusive Presenting (homepage hero) Sponsor also receives a "Presented by" credit naming the Sponsor on that Spot.

3.4B First come, first served. Positions, Founding Sponsor Positions, and Promotion Partner spots are allocated first come, first served in the order FMN approves applications, subject to availability at the time of approval. Submitting an application does not reserve a Position.

3.5 Exclusions. Sponsor ads will not be shown on pages that display Minor sub-profiles or Guardian-only youth booking flows, and will not be targeted to individuals under 18.

4. Founding Sponsor Program

4.1 Eligibility. The Founding Sponsor Program is available per Position: on each Spot, the Positions approved as "Founding Sponsor" Positions, up to the Founding limit FMN sets for that Spot (by default, all of that Spot's Positions), are Founding Positions, allocated first come, first served under Section 3.4B, until FMN closes the Founding Sponsor Program or all Founding Positions are filled. A Founding Sponsor may hold one or more Founding Positions, and each Position has its own term.

4.2 Free Period. Each Founding Position is free of charge for months one (1) through three (3) of its term, measured from the term start date stated in the Order or Sponsor Portal (the "Free Period").

4.3 Discounted Period. For months four (4) through nine (9) of the term (the six (6) months immediately following the Free Period, the "Discounted Period"), the Founding Sponsor pays fifty percent (50%) of the Standard Rate for that Position (the "Founding Rate"). Months ten (10) through twelve (12) are billed at the Standard Rate.

4.4 Twelve-month commitment; after month twelve. Each Founding Position requires a twelve (12) month commitment from its term start. The Standard Rate for the Position is locked at the rate in effect when the Position is approved (see Section 5.1) for the twelve-month commitment. After month twelve, the Position renews month to month at FMN's then-current Standard Rate unless the Sponsor cancels as provided below.

4.5 Notices and opt-out. FMN will notify Sponsor by email at least 15 days before the Free Period ends and at least 30 days before the Discounted Period ends, stating the upcoming charges. Sponsor may cancel by notice through the Sponsor Portal or to sponsors@firearmmentorshipnetwork.com. The Founding Rate is not prorated for partial months, and a Founding Sponsor that cancels forfeits Founding status and its Position.

4.6 Benefits and recognition. All Sponsors receive Sponsor Portal analytics (Section 7) and a logo listing on the Platform's /sponsors page while their Order is active. Founding Sponsors also receive a "Founding Sponsor" badge on that listing. FMN may use Sponsor's name and logo for these purposes.

4.7 Program conditions. Founding Sponsor benefits are non-transferable, cannot be combined with other offers unless stated in the Order, and are conditioned on Sponsor's continued compliance with this Agreement. FMN may end the Founding Sponsor Program for new enrollments at any time; that does not affect existing Founding Sponsors' signed Orders.

4A. Promotion Partner Program ("Advertise Free for a Year")

4A.1 Offer. A limited number of approved Sponsors (the "Promotion Partners," currently up to 10, as set by FMN) receive one Position free of charge for twelve (12) months in exchange for actively promoting the Platform. Promotion Partner spots are allocated first come, first served under Section 3.4B and require a twelve (12) month commitment.

4A.2 Program stipulations. Promotion Partners must meet the program stipulations published on the Platform's "Advertise free for a year" page at the time of approval (the "Stipulations"), which are incorporated by reference. FMN may update the Stipulations for new Promotion Partners at any time. Changes apply to existing Promotion Partners only after 30 days' notice. As of the Last Updated date, the Stipulations are: (1) at least 2 feed posts per month on Sponsor's main social account(s) promoting FMN, tagging FMN or linking to the Platform with the Sponsor's referral link; (2) at least 2 stories or short-form shout-outs per month; (3) a visible "Proud partner of Firearm Mentorship Network" badge or link on Sponsor's website for the full term; (4) one mention per quarter in Sponsor's newsletter, email list, podcast, or YouTube channel, if any; (5) monthly proof through the Sponsor Portal; (6) the conversion rule in Section 4A.4; (7) content must follow FMN brand and safety standards (and Section 6), and FMN may revoke the offer; and (8) limited spots, first come, first served, and administrator-approved.

4A.3 Monthly proof. Each calendar month (US Central time), the Promotion Partner must upload proof of that month's promotion (links and/or screenshots) through the Sponsor Portal. FMN reviews and approves or rejects each submission in its reasonable discretion and may give a reason.

4A.4 Conversion for missed months. If the Promotion Partner fails to submit approved proof for two (2) consecutive months (or another number FMN publishes in the Stipulations), FMN may convert the Position, effective after fourteen (14) days' notice by in-app notification and email: (a) to Founding Sponsor terms (Section 4, measured from the original term start) if a Founding Position remains available on that Spot; otherwise (b) to the Standard Rate. Conversion does not extend the twelve-month commitment.

4A.5 Endorsement disclosure. Promotion Partners receive free advertising in exchange for promoting FMN, which is a material connection. Promotion Partners must clearly and conspicuously disclose it in their promotions (for example, "#ad" or "Sponsored — I receive free advertising from Firearm Mentorship Network"), as required by the FTC Endorsement Guides (16 C.F.R. Part 255). FMN may reject proof for, or convert or terminate, any Promotion Partner that fails to disclose.

4B. Referral Links

Each Sponsor receives a unique referral link. FMN counts visits arriving through the link and new accounts created within thirty (30) days of a referred visit on the same browser, and reports aggregate counts only in the Sponsor Portal. Sponsors receive no personal information about referred users. Referral counts are analytics under Section 7.3 and are provided "as is."

5. Fees, Billing, and Taxes

5.1 Rates. Standard Rates are monthly, per rotating Position, by tier:

FMN assigns each Spot to a tier and may change tier prices or assignments for new Orders at any time. The rate in effect when a Position is approved is locked for that Position's twelve-month commitment. The Founding Rate is 50% of the locked Standard Rate (Section 4.3).

5.2 Billing. Fees are billed monthly in advance, by invoice or through FMN's payment processor, and are due on receipt. Sponsor authorizes FMN and its payment processor to charge the payment method on file for recurring fees under the Order. FMN does not store full card numbers.

5.3 Late payment. FMN may pause campaigns for overdue amounts. Overdue amounts may accrue interest at the lesser of 1.5% per month or the maximum rate allowed by law.

5.4 Taxes. Fees exclude taxes. Sponsor is responsible for any applicable sales, use, or similar taxes, other than taxes on FMN's income.

5.5 Refunds. Fees are non-refundable except where FMN terminates without cause or fails to deliver a guaranteed placement stated in an Order, in which case FMN will provide, at its option, a pro-rata refund or make-good placement.

6. Ad Content Standards

All ads, landing pages, and Sponsor content must:

1. Comply with all applicable laws and regulations, including federal, state, and local firearms laws, FTC advertising and endorsement rules, and consumer-protection laws;
2. Be truthful, not misleading, and substantiated, with clear disclosure of material terms of any offer;
3. Clearly identify the Sponsor and not imitate FMN content, system messages, or Platform features.

Ads may not:

• Advertise or facilitate any sale, transfer, or shipment of firearms, ammunition, or regulated items that violates federal, state, or local law, including sales without required background checks or through a licensed dealer where required, sales to prohibited persons or underage buyers, shipment into jurisdictions where the item is prohibited, or the sale of unregistered or unlawfully possessed NFA items;
• List individual firearms for private sale or invite users to buy or sell firearms person-to-person; firearms retailers may advertise their store, services, and lawful offerings with a landing page on their own site, which must state that all transfers are made through a licensed dealer in compliance with law;
• Promote "no background check" sales, devices to convert firearms to automatic fire (e.g., auto sears, "switches"), or unlawful modification, manufacture, or untraceable firearms where prohibited;
• Depict unsafe firearm handling, violence against people, or firearms in the hands of Minors without visible adult supervision;
• Target or appeal primarily to individuals under 18;
• Contain hate speech, harassment, obscenity, or sexually explicit material;
• Promote illegal drugs, or alcohol in connection with firearm use;
• Make claims of endorsement by FMN or imply that FMN certifies Sponsor's products or Instructors;
• Include malware, auto-redirects, pop-ups, or tracking code not approved by FMN; or
• Infringe any intellectual property, privacy, or publicity right.

7. Analytics

7.1 What is provided. The Sponsor Portal reports metrics such as impressions, views, clicks, click-through rate, and related data by placement, date, and general region. Definitions: an "impression" is counted once per browser session when a specific rotating banner is the one actually displayed and is within the visible area of the page, and a "viewable impression" is counted when that banner is the displayed banner, at least 50% in view, for at least one continuous second; banners that are hidden while another banner in the rotation is displayed are not counted; a "click" is counted when a user selects an ad and is directed to the landing URL.

7.2 Aggregated data only. Analytics are provided in aggregated or de-identified form. FMN will not provide personal information about users, and Sponsor may not attempt to re-identify any user or combine FMN analytics with other data to identify users.

7.3 AS-IS. ANALYTICS ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ACCURACY, COMPLETENESS, OR FITNESS FOR ANY PURPOSE. Counts may be affected by ad blockers, caching, bots, invalid traffic, browser settings, privacy controls, and technical errors. FMN may filter suspected invalid traffic but does not guarantee its detection. FMN's measurements are the sole basis for any billing calculations that depend on volume. Sponsor's own tracking may differ.

7.4 Sponsor tracking. Sponsor may use UTM parameters on landing URLs. Third-party tracking pixels or scripts within ads require FMN's prior written approval and must comply with FMN's Privacy Policy.

8. Licenses and Intellectual Property

8.1 Sponsor license to FMN. Sponsor grants FMN a non-exclusive, worldwide, royalty-free license during the term (and for a reasonable period thereafter for archival and already-distributed materials) to reproduce, display, format, and distribute Sponsor's creative, names, logos, and trademarks on the Platform and in related communications, as needed to perform the Agreement and to identify Sponsor as a sponsor.

8.2 FMN marks. Sponsor may use FMN's name and logo only as approved in writing by FMN (for example, "Proud Founding Sponsor of Firearm Mentorship Network"), and may not state or imply that FMN endorses Sponsor's products.

9. No Endorsement; Editorial Independence

Sponsorship does not buy endorsements, reviews, rankings, Provider approvals, or influence over FMN policies, safety decisions, moderation, or directory results. All ads will be labeled "Sponsored," "Ad," or similar.

10. Representations and Warranties

Sponsor represents and warrants that: (a) it has authority to enter this Agreement; (b) it holds all licenses required for its business and advertised offerings; (c) its ads, landing pages, and products comply with law and the Ad Content Standards; (d) it owns or has rights to all creative it submits; and (e) it will comply with all applicable privacy laws in its use of any data obtained from clicks to its own site.

11. Term and Termination

The Agreement begins on acceptance and continues until all Orders end or are terminated. Either party may terminate an Order for the other's material breach not cured within 10 days of notice. FMN may suspend or remove any ad or terminate any Order immediately if the ad or Sponsor violates law or the Ad Content Standards, creates legal, reputational, or safety risk, or if Sponsor's licenses lapse. FMN may terminate for convenience on 30 days' notice with a pro-rata refund of prepaid fees for undelivered periods. Sections 5 (for amounts owed), 7.2, 7.3, 8, 12, 13, and 14 survive.

12. Indemnification

Sponsor will defend, indemnify, and hold harmless FMN and its members, managers, officers, employees, and agents from all claims, losses, liabilities, fines, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) Sponsor's ads, landing pages, products, or services; (b) any sale or transfer of goods by Sponsor; (c) Sponsor's breach of this Agreement or violation of law; or (d) infringement claims relating to Sponsor's content.

13. Disclaimers and Limitation of Liability

EXCEPT AS EXPRESSLY STATED, THE PLATFORM, PLACEMENTS, SPONSOR PORTAL, AND ANALYTICS ARE PROVIDED "AS IS." FMN DOES NOT GUARANTEE ANY AUDIENCE SIZE, TRAFFIC, LEADS, SALES, OR RETURN ON INVESTMENT. TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES OR LOST PROFITS, AND FMN'S TOTAL LIABILITY UNDER THIS AGREEMENT WILL NOT EXCEED THE FEES PAID BY SPONSOR IN THE THREE (3) MONTHS BEFORE THE CLAIM AROSE (OR ONE HUNDRED U.S. DOLLARS ($100) IF NO FEES WERE PAID, SUCH AS DURING THE FREE PERIOD). THESE LIMITS DO NOT APPLY TO SPONSOR'S INDEMNIFICATION OR PAYMENT OBLIGATIONS.

14. General

Governing law and venue. This Agreement is governed by the laws of the State of Alabama, with exclusive venue in the state or federal courts serving Escambia County, Alabama. Independent parties. The parties are independent contractors. Confidentiality. Non-public pricing, Order terms, and analytics are confidential and may not be disclosed except to advisors or as required by law. Assignment. Sponsor may not assign without FMN's consent. Changes. FMN may update these Sponsor Terms on 30 days' notice; changes do not alter the pricing of an existing signed Order. Notices. To FMN: sponsors@firearmmentorshipnetwork.com (business) and legal@firearmmentorshipnetwork.com (legal notices). Entire agreement. This Agreement is the entire agreement regarding its subject matter.

Acceptance

Sponsor Legal Name: ______________________ Authorized Signer / Title: ______________________
Signature: ______________________ Date: __________
Founding Sponsor: ☐ Yes ☐ No Order No.: __________